Packaging & Concept

The main purpose of packaging is to wrap your products. It also ensures smooth logistics, provides adequate product protection, is an information medium and brand ambassador and influences preferences such as consumer purchasing behaviour. Packaging therefore fulfils many very different functions, plus it must meet an endless diversity of customer requirements.
Packaging affects many areas of the company which can each be of benefit to each other. To this end THIMM Consulting has created a concept workshop, in which we involve all areas and departments in the concept development in order to combine the requirements. For instance, the purchasing department often wants to negotiate a reasonable price, marketing uses packaging as a communications tool, in the production department packaging must run smoothly over the machines to ensure a smooth production process and in logistics cost-effective storage and sustainable shipping and transportation must be feasible. Each company department therefore contributes to a cross-departmental packaging concept. In order to avoid time-consuming meetings and costly organisation, our kick-off workshop is the best possible support for you in this process.

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