Content writing services (also known as online content writing services and content marketing services is a category of work that first surfaced in the early 1990s, due to an exponential rise in online activities. Content writing aims to provide the “speech” to a website, summarising what the website is about and explaining what the site offers to potential customers.
The availability of the global job market means content writing services vary in the paid-for services on offer. In general, most content writing organizations offer the writing of article copy, blog posts, press releases, web page information, product descriptions and other corporate material. While different pricing scales apply to these categories (depending on the company), most providers charge a fixed “by the word” rate.
Website content writing aims for relevance and search-ability. Relevance means that the website text should be useful and beneficial to readers. Search-ability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.